Universidad Internacional de La Rioja

Dulce Eloísa Saldaña Larrondo

PhD in Marketing. Master degree in Business Administration. Bachelor degree in Industrial Administration.

Formación

PhD in Marketing. Master degree in Business Administration. Bachelor degree in Industrial Administration.

Experiencia

20 years, full time professor at Tecnologico of Monterrey University, Campus Queretaro, Mexico, in Marketing Department, in Academic Development Department. 2018, full time immersion as educational consultant at New Element University (a new one University in Queretaro, México). The activities are about: To improve their bachelor and master degrees, in order to get the RVOES (accreditation) by Secretaría de Educación Pública To improve their educational model. To select the educational platform (LMS). To follow up the launch of University. To develop the professional and continuing education department. 2018. To moderate CSR online course by ITESM.

Líneas de investigación

Ethical Marketing, Ethical Consumption, Corporate Social Responsibility, Consumer acculturation, ethnic consumption.