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Gerardo Mochales
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Gerardo Mochales

Docente UNIR

Former Director of Business Development at Coca-Cola Company and Global Director of Marketing, Communication, and Institutional Relations of Acciona. Previously, he held the position of Project Manager at MKINSEY & CO.

Formación

Bachelor in Economics, and in Business Administration and Management (National Bachelor's Award) from ICADE Higher Program in Marketing Management (B2B / B2C) at the IE. 

Experiencia

Dr. Mochales has exercised his teaching duties as associate professor of Strategy, Corporate Marketing and Advertising. He is an expert in the various areas of Communication (corporate, international ...). He worked as a professor in different MBA modalities, in prestigious institutions around the world. Likewise, Gerardo Mochales is an active member of the Board of Directors of several companies, among which the European Ski School of Sierra Nevada, IslandTours and Aramon stand out. Between 2007 and 2010, Mochales was also a member of the Foreign Policy Council of the CEOE and Acciona-El Coto Asset Management. Among the awards and recognitions that he has garnered throughout his teaching and professional career, the Efficiency Award 10 stands out for the commercial work and digital marketing strategy of the Acciona campaign and Paris-Dakar electric car (also by Acciona). In 2013 he received the National Award of the Marketing Association of Spain. In 2008, he won the AWEA Award (awarded by the American Wind Energy Association) that recognized the best communication strategy in the foreign company category (Acciona) in the US. In 2004 he received the World Press Award for the best international Soccer and Coke campaign and "Coca-Cola movement" as the first online campaign in The Coca-Cola Company.

Líneas de investigación

Gerardo Mochales is an expert in the analysis and determination of the strategic nature of marketing initiatives; in the profitability of advertising actions; the relevance of stakeholders and community relations as the center of gravity of CSR and Sustainability actions. Also in the relationship between consumer behavior and branding in competitive markets; Corporate communication and total communication

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